Agile Marketing Navigator
A practical framework for navigating agile marketing
After seeing marketers struggle to successfully implement agile marketing in a way that works for them, we came together as an agile marketing community to create a flexible, adaptable and customizable framework for marketers, by marketers. It’s inspired by what we've seen really work in our world. You can use this framework as navigation for your agile marketing implementation, picking and choosing pieces that meet your needs.
#1: Collaborative Planning Workshop
The Collaborative Planning Workshop brings alignment to what the team is trying to achieve and empowers marketers to focus on customer value and business outcomes over activity and outputs.
#2: Launch Cycle
The Launch Cycle is a repeatable cadence for delivering valuable marketing experiences early and often.
#3: Six Key Practices
The 6 Key Practices are optional practices for teams to use where they see fit.
#4: Six Roles
The Agile Marketing Navigator identifies 6 roles in agile marketing, both inside and outside of the agile team.
It’s All About Community
Thanks to our dedicated agile marketing community volunteers for making this initiative possible. Feel free to try anything in this framework at your company. You may use the name of the framework, the language and the steps as long as you're not profiting from its usage. For official training or to become a licensed partner, please contact NavigateAgile.
Co-Creators
Stacey Ackerman & Michael Seaton
Contributors
Mike Cohn, John Cass, Teresa Bonick, Troy Scheer, Giannina Rachetta, Roland Smart, Thomas Hormaza Dow, Dorien Morin Van Dam, Kaycee Kalpin, Ackley Gaskin